Search engine optimized content production - basics and tips

Today, content production is an integral part of almost every company's marketing. The biggest competition for customers takes place in Google's search results, which is why search engine optimized content production is vital for the company's visibility.

SEO-optimized content not only promotes the site's search engine visibility, but draws the reader's attention and arouses interest. When more and more potential customers find relevant content, the recognition of the company and brand increases.

Therefore, high-quality SEO-optimized content does not mean just a random piece of text crammed full of keywords.

In this article, I go through the basics of SEO-optimized content production and tips to get started.

Different forms of SEO-optimized content

Search engine optimized content does not mean only textual content, but covers almost all content produced for websites, social media and various marketing channels. This content can also be in image or video format.

SEO-optimized content can mean, for example:

  • Blog articles
  • News
  • All text content of the website
  • Product pages and product descriptions
  • Photographs
  • Video
  • Social media posts

Using SEO content production in content marketing

Search engine optimized content production usually means producing content in text format to websites or to different marketing channels that aim to increase the site's ranking in Google's search results.

SEO-optimized content is one of the most important tools in content marketing. High-quality content increases site traffic and acts as an interaction between the company and the prospect.

The use of search engine optimized content production in content marketing involves much more than writing the text content itself.

Successful content marketing requires a precise plan and goals. A high-quality plan always requires a comprehensive keyword analysis and the definition of target groups to be reached.

Knowing the exact goals and target groups makes it much easier to plan what kind of content to produce.

Why is SEO-optimized content important?

Quality content is practically everything digital marketing communications base. Especially on websites, the importance of content is emphasized even more: without high-quality and SEO-optimized content, you will not appear on Google.

The biggest competition online is in Google's organic search results. If your search engine visibility is non-existent, you are out of competition and losing potential customers.

Today, the majority of customers search for information and product and service providers on Google, browsing through the top options of the SERP. The top so-called search results for premium places take by far the largest share of organic traffic.

Why should you invest in high-quality content?

  • Quality content is the cornerstone of websites and various marketing platforms.
  • Informative and useful SEO-optimized content improves the site's search engine visibility and arouses the interest of potential customers
  • The biggest competition for customers takes place in Google's organic search results. Without quality content and the search engine visibility it brings, you will miss out on the competition.

How is search engine optimized content created?

Producing search engine optimized content is much more than writing the text itself. It is easy to make a mistake that it is enough to enter as many search words as possible into the text.

However, this is not the case, massive spamming of search terms can cause a significant decrease in search engine visibility in the form of sanctions issued by Google.

High-quality SEO-optimized content is planned and consistent, following a clear strategy.

Strategy and content plan

Without a strategy and content plan, producing search engine-optimized content is pure search shooting. When you don't know the target group and goals and the publications are not consistent, you can hardly expect any kind of results.

In the planning phase, it is important to determine the forms of the content to be produced, the target groups and the concrete goals of the content production. After the plan is completed, a content plan can be drawn up, which should include at least a comprehensive keyword analysis, guidelines for the content and a publication calendar.

Production and publication

The more comprehensively the content production is planned and organized, the smoother the production of the content itself will be in the end.

After the publication, one should not forget about the promotion and marketing of the content, for example by sharing it on social media channels.

The higher the quality of the produced content, the more likely it will get free shares on social media and free advertising. In addition to this, high-quality content collects valuable links almost by itself.

Tips for SEO content production - Don't fall for the most common mistakes Don't spam search terms, but invest in high-quality content that meets the customer's needs

  • Invest in planning and keyword analysis. Without comprehensive groundwork, SEO-optimized content production is almost as empty.
  • Remember to monitor the results. The best tool for measuring results is by far Google Analytics, which shows directly how customers find you. Data collected over a sufficiently long period of time is more valuable than gold and tells what works and what doesn't.
  • Remember external and internal linking. Internal links make your site more attractive and promote Google's crawlers. External links, especially from strong sites, tell Google that your site is reliable, in which case you will achieve significantly better rankings in SERPs for different search terms.

Author: Jere Rautiainen / Change Digital